Looking back on the past, China's magnetic material industry has achieved sustained development and achieved remarkable results. At the same time, the market environment is constantly changing, competition is becoming increasingly fierce, and industrial development has been severely tested. In 2009, the domestic magnetic material industry
continued to grow steadily, and the annual sales revenue of the magnetic material industry was about 35 billion yuan. Looking forward to the future, the opportunities and challenges of the magnetic component industry coexist. In general, opportunities outweigh challenges. Faced with many uncertain factors in the global economy and its possible impact on
the domestic magnetic material industry pattern, how to deal with the global market competition and realize the sustainable development of China's magnetic material industry requires us to seriously analyze and think.
1. China has a population of 1.3 billion, has a huge application market support, and is already a veritable magnetic material manufacturing center. It is our hard work to have the confidence and determination to be a magnetic power country. 2. The core enterprise of magnetic materials in China has been formed, and the output of magnetic materials is
the first in the world. The strength of the company has been enhanced. 3. China has the largest number of magnetic professional research teams in the world. In addition to professional research institutes, more than 20 colleges and universities have opened magnetic or related majors. Early backbone enterprises have also trained a large number of
professional talents. 4. The quality of enterprise products is continuously improved, and the application is further expanded to high-end fields. The proportion of high performance products has increased year by year. 5. The degree of automation and efficiency of China's magnetic material manufacturing equipment has been improved, and the degree of localization has become higher and higher. The humanization of equipment operation, improving operational reliability and stability are the development direction. 6. China's raw material resources are abundant. Foreign magnetic materials and components companies have moved to developing countries such as China to promote the overall strength of China's magnetic materials. 7. Emerging application markets continue to develop and develop rapidly. For example, automotive electronics, LEDNB, LEDTV, LED lighting, EMC, 3C network, smart grid, energy saving and emission reduction, wind power generation, electric vehicles and other emerging markets are China's magnetic materials industry. Development provides more opportunities for development. (2) Risks and challenges 1. Increasing production costs Since 2007, raw material prices have risen sharply, and labor costs have also risen: coupled with rising energy prices and tight supply, total production costs have risen, causing great difficulties for magnetic material producers. 2. The current international financial and economic crisis has led to a short-term cooling of China's magnetic materials industry. Due to the financial crisis, the international economic situation has deteriorated, the domestic property market has skyrocketed and the stock market has plummeted, the economy has declined, and the severe domestic and international economic situation has inhibited the short-term development of China's magnetic materials industry. 3. Global market competition is more intense China's magnetic materials industry is an open industry. The continuous entry of foreign companies, the production of superior technology and equipment, and low cost have intensified competition in the domestic market. 4. Labor shortage and personnel mobility will affect the stable development of enterprises. 5. The exchange rate risk brought by the continued appreciation of the RMB to exporting enterprises. 6. Raw material supply, fluctuation risk of upstream and downstream industries. Unpredictable factors such as insufficient supply, rising raw material prices or quality problems affect the production and production costs of magnetic materials. On the other hand, the development of the magnetic materials industry is greatly affected by the fluctuations of the above-mentioned downstream industries in the international and domestic markets. 7. Product technology risks Enterprises are faced with the decline of product technology content, the acceleration of upgrading and the loss of core technology of enterprises. 8. Responsive measures for enterprises in the magnetic industry The soft power of enterprise soft power construction determines the future of the enterprise. The enterprise should be in the organizational model, behavioral norms, value concepts, management science, innovation capabilities, corporate culture, brand strategy, corporate social credibility, external environmental harmony index. It will constitute a long-term, basic and strategic factor that affects the development of enterprises. Strengthen independent innovation and implement intellectual property strategy: strengthen personnel training and enhance the stamina of industrial development; enterprise (production, management, management) standardization, capital socialization, product differentiation, and technology patenting. Enterprise product capacity structure adjustment Adjust product structure and sales model (characteristic products, payback period), eliminate backward production capacity, and improve enterprise efficiency. At present, the comparative advantage of the domestic magnetic materials and device industry and international competition is still in the manufacturing process, and the brand and technology links have not formed an overall breakthrough. Focus on strategic opportunities for 4C integration, 3G communication, next-generation Internet, Internet of Things, digital consumption (smartphone, smart TV, electronic entertainment, etc.), energy saving, green lighting, new energy, automotive electronics, LED, EMC and other product upgrades A strategic and forward-looking strategic layout to achieve breakthroughs in emerging product applications. Transformation of enterprise development model The development model of China's magnetic materials and devices industry is broad-based, pursuing the scale of production capacity, and simply developing with investment-driven development and low-cost competitive weapons. The drawbacks of this model have gradually emerged in these two years. The medium and long-term development of the industry must shift to a technology-driven and domestic demand-driven industrial development model centered on independent innovation. The improvement of independent innovation capability and the growth of domestic demand will be the two fundamental driving forces for the long-term development of the entire industry.